The Consumer Psychology Lab

About Us

The Consumer Psychology Lab team has extensive experience in customer experience management (CEM); this includes programme design, implementation and tracking in auto-motive, healthcare, staffing and media industries. We engage the services of our network of experts in various fields within the market research and branding arena when necessary. We have formed strategic alliances with these experts as they share our passion, approach to quality research, customer experience and professionalism. Our fieldwork team includes:

  • Research and clinical psychologists
  • Qualitative and quantitative fieldworkers and moderators
  • Call centre (MRM support)
  • IT development (Starbright)
  • Branding experts (Indicate Brand Mangers)
  • Neuro-marketing Lab (Unisa)


Liezel Jonkheid (APR) is a Marketing, Communications and Research Specialist with over 20 years’ experience in the private healthcare sector at JSE listed and other companies, including: Netcare, Medic-Clinic, Life Healthcare, Curamed, Hospiplan and Clinic Holdings. Her expertise includes extensive experience in marketing communication, project management, strategy development (marketing, brand, and communications), qualitative research, customer experience measurement/ management and business consulting. Her experience includes:

  • Qualitative research and strategy development for clients in the auto-motive, media, healthcare, services, social and retail industries
  • Business consulting and mentoring services for startups
  • Guest lecturer at the University of Johannesburg and Milpark Business School on qualitative research and marketing, from 1st to final year and MBA students.